Rising Above the Noise – What Really Matters in the Era of AI-nnovation

 

Palowise organized the 1st Rising Above the Noise event at the EGG Hub of Eurobank in Moschato. The event “Rising Above the Noise: What Really Matters in the Era of AI-nnovation” attracted the attention of marketers who found it an excellent opportunity to learn more about the AI developments and applications in marketing, the challenges associated with AI, and the impact  AI can have on the acceleration of digital marketing. 

Ajay Khari, key speaker at the Palowise event

The event featured the official announcement of collaboration with the internationally renowned strategic communication and marketing consultant, Ajay Khari. Throughout his career, Ajay Khari has advised some of the world’s largest organizations on enhancing growth, reducing risk, and improving their reputation. His leadership in international markets—including the USA, Europe, the Middle East, and Africa—has guided startups, growing companies, and large organizations to success. 

In his keynote speech, Ajay Khari shared his profound knowledge and extensive experience regarding the challenges and opportunities that artificial intelligence creates in strategic marketing and communication. He highlighted new trends and applications of artificial intelligence in the marketing sector, focusing on the dynamics of sustainability as a competitive advantage for the future. He emphasized the importance of balancing human and technological capital, approaching the topic as a key strategic investment for companies.

 

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  • #3:Identify the influencers, material, and messaging required to generate success in real-time.
  • #4:Manage cross-channel campaigns with multidisciplinary groups and infinite channels.
  • #5:Monitor engagement and sentiment to get valuable insights.
  • #6:Monitor trending topics of discussion among users.

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