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13 Nov
Uncategorized

Beyond the Finish Line: Voice of the Athens Marathon 2024

  • 13 Nov, 2024
  • By author-avatar Anna Melissourgaki
The Athens Marathon—The Authentic—is more than a race; it’s a tribute to Greek heritage, a test of endurance, and a showcase of Athens'...

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06 Nov
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The Greek Perspective on the 2024 US Elections: How Social Media Analysis Predicted Trump’s Victory 🌍 Predicting the Electoral Outcome through Greek Social Media

  • 07 Nov, 2024
  • By author-avatar Anna Melissourgaki
Donald Trump's recent victory in the US elections emphatically confirmed the findings of our analysis of Greek social media. Palowise, ...

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31 Oct
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Net Sentiment: The Hidden Metric Driving Your Brand’s Success

  • 31 Oct, 2024
  • By author-avatar Anna Melissourgaki
Net Sentiment goes beyond simply tracking mentions; it measures the overall tone of conversations around your brand by calculating the ...

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29 Oct
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Post-Fall Buzz: How to Turn Campaign Insights Into Holiday Season Success

  • 29 Oct, 2024
  • By author-avatar Anna Melissourgaki
With the back-to-school and fall campaigns behind us, now’s the time to dive into the data and turn those insights into a winning Chris...

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25 Oct
Uncategorized

Black Friday’s Goldmine: Unlock Sales with Data-Driven Strategies

  • 25 Oct, 2024
  • By author-avatar Anna Melissourgaki
Black Friday is not just the ultimate shopping day—it’s a treasure trove of data waiting to be tapped. As marketers prepare for the i...

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  • Why palowise
    • 90% accuracy in Sentiment Analysis
    • 8 Feelings Wheel Analysis
    • Awards & Distinctions
    • Patents
    • International Papers
    • Research & Development
    • Clients
  • Use cases
    • Social Intelligence
    • Social Listening
    • Trend Analysis
    • Sentiment Analysis
    • Media Monitoring
    • Competition Analysis
    • Digital Footprint
    • Consumer Intelligence
    • Reputation Management
    • Influencer Analytics
    • Social Analytics
    • Political Analysis
    • Sponsorship Evaluation
    • Brand Equity Measurement
    • PR Crisis
    • Mamalytics
    • Tracking Analysis
    • Campaign Evaluation
  • Industries
    • Automotive
    • Pharmaceutical
    • Energy
    • Financial Sector
    • Political Parties & Figures
    • Public Figures
    • FMCG / Consumer Goods
    • Retail & eCommerce
    • Telecoms
    • Non profits / NGOs
    • Marketing & PR Agencies
  • Products
    • Palowise Platform
    • Palowise Analytics
    • Email Alerting
    • Mamalytics
    • Palowise Trends
    • Influencers Evaluation & Analysis
  • Resources
    • Glossary
      • Sentiment
      • Buzz
      • Share of Voice (SoV)
      • Net Sentiment %
      • Topic Analysis
      • Potential reach
      • Source Impact
      • Engagement
    • Blog
    • Videos
  • Customer case studies
    • FMCG / Consumer Goods (LOREAL)
    • FMCG / Consumer Goods(NESTLE)
    • Retail & eCommerce(TOMMY HILFIGER)