Palowise proudly participated in Martech 2024, showcasing its leadership in the ever-evolving field of marketing technology. In collaboration with the prestigious Master’s Program in Marketing Analytics at the Athens University of Economics and Business (AUEB) and esteemed professor Dimitris Drosos, the event served as a key platform for driving innovation and fostering collaboration in the digital marketing landscape.
Highlights from Martech 2024
Professor Dimitris Drosos, served as the Chair of the Evaluation Committee, leading the charge in identifying the most impactful marketing technologies and strategies presented during the event.
Palowise’s Head of Customer Success & Analytics, Antonis Faklaris, joined the esteemed Evaluation Committee, bringing his expertise in data analysis and customer engagement to the forefront of the decision-making process.
The event featured breakthrough solutions in marketing technology, showcasing how brands can leverage data-driven insights to transform their digital strategies.
Pioneering Collaboration for a Smarter Future
Palowise’s collaboration with AUEB and its MSc in Marketing Analytics program highlights the company’s dedication to bridging academic knowledge with practical application. By partnering with postgraduate students and industry leaders, Palowise has demonstrated its commitment to empowering the next generation of marketers with real-world insights and innovative tools. As a leader in web and social media intelligence, Palowise continues to deliver actionable insights that help businesses optimize their digital performance and enhance customer engagement, while actively seeking new collaborations and opportunities to shape the future of marketing technology.
As a leader in web and social media analytics, Palowise continues to set the standard for leveraging data to drive smarter marketing strategies. The company remains dedicated to fostering innovation and looks forward to future collaborations that will define the evolution of marketing technology.
