What is Potential reach?
Potential reach is a measure of how many individuals may potentially be exposed to a brand’s content on social media. It serves as a prediction of the extent to which a post or campaign can spread, and is a crucial metric for brands to monitor their social media performance, establish realistic goals, and decide where to concentrate their efforts.
Why is Potential reach important?
Potential reach is a metric used in social media to estimate the number of people who could potentially see a brand’s content on social media platforms. It is a prediction of the size of the audience that a particular post or campaign can reach. This metric is typically calculated by considering factors such as the number of followers a brand or influencer has, engagement rates, and the level of activity on their social media accounts.
Understanding potential reach is important for brands and companies as it allows them to set realistic expectations for the results of a campaign. It also enables them to compare the audience size of different campaigns, platforms or influencers, and to make informed decisions about where to focus their efforts and resources.
It is important to keep in mind that potential reach, while a useful metric to track, is an estimate and not all followers may see the brand’s content. Other factors such as the timing of the post, the relevance of the content, and audience engagement can also affect the performance of a campaign. Therefore, it is important to consider other metrics in addition to potential reach to fully understand the performance of a campaign.
What is an example of Potential reach?
An example of using potential reach would be a brand launching a new product on social media. In this case, the brand would want to measure the potential reach of the campaign to determine how many people could potentially see their content.
The brand could do this by calculating their own social media following, let’s say they have 100,000 followers on Instagram and 100,000 followers on Facebook. The brand also works with an influencer who has following of 50,000 on Instagram and 30,000 on Twitter.
By totaling the combined potential reach of the brand and the influencer across all platforms, the brand can estimate that their campaign could potentially reach 280,000 people. This is useful for the brand to measure their social media intelligence.
Furthermore, the brand can evaluate the performance of the campaign by monitoring engagement, website traffic, and conversions over time and comparing it to the potential reach. This can give the brand a more thorough understanding of their social media intelligence and the performance of the campaign. With this information, the brand can make data-driven decisions on how to optimize their campaign strategy and to ensure they are reaching their target audience.
Calculate Potential reach
The formula for calculating potential reach typically involves adding up a brand’s own social media followers and the followers of any influencers they are working with.
For example:
Potential reach = (Brand’s Instagram followers + Brand’s Facebook followers + Influencer 1’s Instagram followers + Influencer 2’s Twitter followers)
It is important to note, that this formula is an estimate and not all followers may see the brand’s content. Additionally, other factors such as the timing of the post, the relevance of the content, and audience engagement can also affect the performance of a campaign. Therefore, it is important to consider other metrics in addition to potential reach to fully understand the performance of a campaign.
What you can measure with Potential reach
Potential reach is a metric that estimates the number of individuals who could potentially be exposed to a brand’s content on social media. It serves as a prediction of the extent to which a post or campaign can spread and reach an audience. Potential reach can be determined by evaluating the number of followers a brand or influencer has, as well as other factors such as engagement rates and the level of activity on their social media accounts.
By evaluating metrics related to potential audience reach, brands can determine the extent of individuals who are exposed to their content. This information can be utilized to improve their marketing tactics and make more informed decisions for future marketing efforts.
Read more about Potential reach
How L’Oréal aligns its social media strategy using Palowise
How Nestle measures campaign success and manages its brand reputation
How Tommy Hilfiger uses Palowise to discover & analyze influencers
Why Palowise?
- #1:Use the industry's top artificial intelligence to handle the heavy work for you and gain insights in minutes.
- #2:Receive an alert if something major occurs near your customer.
- #3:Identify the influencers, material, and messaging required to generate success in real-time.
- #4:Manage cross-channel campaigns with multidisciplinary groups and infinite channels.
- #5:Monitor engagement and sentiment to get valuable insights.
- #6:Monitor trending topics of discussion among users.
LET’S GROW YOUR BUSINESS TOGETHER.
CONTACT US NOW.
