Competition Analysis

A Competition Analysis offers crucial insights into how your brand stacks up against the competition, empowering smarter, data-driven decisions for staying ahead. Palowise’s solution helps you gauge your market standing, pinpoint strengths and weaknesses compared to rivals, and keep tabs on sentiment and share of voice. It’s like having an undercover team revealing unseen conversations and unlocking new growth opportunities. Stay ahead of the curve with Palowise’s cutting-edge tool.

200+ brands trust Palowise.

Key advantages of Palowise’s Competition Analysis Tool

Sentiment Analysis

Track everything that is being said about a brand, a product, or a competitor online, and understand the feeling of these conversations through Sentiment Analysis.

Content and trend analysis

“You cannot predict the future, but you can create it.” Content & Trend analysis will help you understand future consumers, and the products they’ll want.

Social intelligence monitoring

Integrate separate disciplines of social media monitoring, listening, and analytics into one multi-dimensional solution.

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Benefits

Competition analysis is a game-changer for any business. It's like having a crystal ball that shows you what your competitors are up to and how you can stay ahead of the game. With competitor analysis, you'll be able to:

Spot new opportunities for growth and take your brand to the next level
Turn your competitors' weaknesses into your strengths and gain a competitive edge
Stay on top of your game and improve your position in the market
Show off your strengths and appeal to your target audience
Plan effective marketing strategies for the future
Develop products and services that match your customers' needs and keep them coming back for more

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos

CEO & Founder

VALUECOM

This tool has become essential in how we innovate. It allows us to explore new markets, identify emerging segments, and co-create with partners and influencers. We use it to launch MVPs, test them in real time, gather insights, and rapidly adapt. It’s a powerful enabler for staying ahead of the curve.

Stefanos Falkonakis

Group Marketing Leader

Interamerican

FAQ

What is Competition Analysis?

A competition analysis, also known as a competitive analysis or a competitor analysis can help you learn the ins and outs of how your competition works, and identify potential opportunities where you can out-perform them. Knowing your competitors is essential for business analysis if you are a business owner, marketer, start-up founder, or product developer.

What is a Competition Analysis Tool?

The competition analysis tool will assist you in tracking, analyzing, and learning from the strategies of your competitors. It is an online media monitoring tool that allows you to track mentions on the web and social media for keywords that are relevant to your competitors. Competitive analysis tools help you plan the best next step for your brand's digital image.

How can a Competition Analysis Tool help a company grow?

When was the last time you ran a competitor analysis for your brand? Competition analysis can help you understand how your competitors operate and identify potential opportunities where you can outperform them. Studying the competition can also help you see which direction the industry as a whole is going. When we typically think of a business case study, we think of a situation where a business comes up with a solution to a particular problem. For example, Starbucks is a well-known case study where the company faced a decline in sales and revenue, but was able to turn things around by closing down a significant number of stores and refocusing on branding. Other businesses can learn from Starbucks and similar examples and apply successful strategies to their own brand.

Why is Competition Analysis important for a brand?

When it comes to Competition Analysis, being proactive, not reactive, is critical to the success of your business. Competition Analysis is important if you want to understand the strengths and weaknesses of your competitors compared to your own and find a gap in the market. The importance of Competition Analysis cannot be overstated. Analysing your competitors is a simple, yet effective marketing tactic to ensure you keep up and match the efforts of others in the industry.

Why is Palowise among the best Competition Analysis Tools in the industry?

Palowise is a social media intelligence platform that brings added value using analytics & social media listening capabilities. Automated and customizable dashboards on our platform. Predictive social media listening analytics. Top-notch customer support. Custom & comprehensive brand monitoring and reporting. Ranking of media mentions from various sources using our impact algorithm. Unparalleled capability for social listening. Connectivity to Microsoft's leading business intelligence tool, Power BI. Actively keeping track of the competition. Latest trends identification. In-depth audience-consumer insights. Partnerships with Greek Universities for R&D.

Is Competition Analysis included in the default Palowise pricing plan?

All Services and pricing plan is Tailored to your needs! All features of Palowise’s platform, combined with the Competition Analysis Tool and our expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

I’m interested in receiving a quote from Palowise. What are the next steps?

Dive into your competion data and transform your company! Fill in the form below and one of our Intelligence experts will get back to you within 24 hours. Our Competition Analysis experts will guide you through Understanding your business needs and what would you like to achieve Give a demonstration of the platform Develop the right solution for your business Setting up your account

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Why Palowise

Our customer service is exceptional.
Our social media listening abilities are phenomenal.
Dashboards on our platform are automated and customizable.
Our solutions are specifically designed for your brand and your needs.
We have exceptional data coverage.
Going above and beyond has always been the goal of Palowise.

Let’s grow your Business together. Contact us now.

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