Media Monitoring

Media monitoring helps you track conversations and uncover real customer feedback to guide smarter decisions. Palowise’s award-winning platform, powered by patented technology, has delivered results to over 200 brands since 2008 — offering expert-level monitoring, 24/7. Stay ahead of the conversation with Palowise.

200+ brands trust Palowise.

Key advantages of Palowise’s Trend Analysis tool

Better understanding of consumers behavior.

New consumer trends will emerge as a result of changes in consumer behavior. By being aware of these trends, you may focus on your content strategy.

Detecting emerging crises.

If you keep an eye on digital trends, you'll be informed when a crisis is approaching and have time to put your strategy into action.

Influencer discovery.

Ability to identify influencers surrounding those trends. Can you profit from their popularity or avoid danger?

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Benefits

Palowise's media monitoring services are essential for PR and Marketing professionals who need to stay up-to-date on the latest media trends. Our services provide a comprehensive overview of all the latest news and information, so you can make informed decisions about your marketing strategy. The benefits of media monitoring for any business are numerous, here are some of the key advantages:

Stay informed: Media monitoring allows businesses to stay informed about what is being said about their brand, products, or industry in the news and on social media. This can help them identify potential issues and respond quickly to any negative or positive coverage.
Enhance reputation management: Media monitoring can also help businesses enhance their reputation management efforts. By tracking mentions of their brand, they can identify any potential crises and address them before they become major problems.
Understand the competition: Media monitoring can also give businesses insight into what their competitors are doing and saying. They can track their competitors' media coverage, social media activity, and advertising campaigns to gain a better understanding of their strategies and tactics.
Identify new opportunities: Media monitoring can help businesses identify new opportunities by tracking mentions of relevant keywords and phrases. For example, if a business is in the food industry, tracking mentions of "healthy eating" or "vegan" could identify new trends or opportunities for the business to capitalize on.
Improve customer service: Media monitoring can also help businesses improve their customer service by tracking mentions of their brand on social media. This allows them to quickly respond to customer complaints or questions, and address any issues that may arise.
Measure campaign effectiveness: Media monitoring can also be used to measure the effectiveness of a business's marketing campaigns. By tracking mentions of the campaign across various forms of media, businesses can see which aspects of the campaign are resonating with their audience and which are not.
In the end, media monitoring is an important tool for any business looking to stay informed, improve their reputation, understand their competition, identify new opportunities, improve customer service and measure campaign effectiveness.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos

CEO & Founder

VALUECOM

This tool has become essential in how we innovate. It allows us to explore new markets, identify emerging segments, and co-create with partners and influencers. We use it to launch MVPs, test them in real time, gather insights, and rapidly adapt. It’s a powerful enabler for staying ahead of the curve.

Stefanos Falkonakis

Group Marketing Leader

Interamerican

FAQ

What is Media Monitoring?

Media monitoring is the process of gathering publicly available information about a specific topic or a brand. You can track mentions of your brand, products, and services in all media outlets, including traditional print and broadcast, as well as online and social. This includes both text and imagery; the latter can be just as powerful as the former. A comprehensive media monitoring tool can scour the internet for content that is relevant to you, your company, industry, and competitors.

What is a Media Monitoring Tool?

Α Media monitoring tool can provide impeccable business insights. It helps you see what your competitors are up to or what new trends are arising in your niche. It can also be very useful in finding influencers to collaborate with and it helps in protecting your brand reputation with real-time alerts.

How can a Media Monitoring Tool help a company grow?

Media monitoring is like having a direct line to your customers' minds. It helps you understand what people are saying about your brand, so you can promote and initiate discussions that increase awareness of your products and services. With valuable feedback, you can develop products and services that match your customers' needs and keep them coming back for more. And let's not forget about the cherry on top, by identifying your "heavy users" through media monitoring, you can reward them for their loyalty, keeping them engaged and satisfied with your brand. So why wait? Get your hands on media monitoring and give your brand the boost it needs to succeed.

Why is Media Monitoring important for a brand?

There is no doubt that social media has changed the terms and conditions for brands all over the world. If your business thinks to be actively involved in social media or if it already does, it’s important to use Media Monitoring tools to make sure you manage your social media accounts professionally and successfully. After all, the presence of your social media business is now your professional profile in the world.

Why is Palowise among the best Media Monitoring Tools in the industry?

With its advanced features and capabilities, Palowise is a top-performing Media Monitoring platform that can help businesses gain a deep understanding of their audience and improve their overall marketing strategy. Here are some of the key features and USPs that make Palowise one of the best media monitoring platforms available: Predictive analytics capabilities: Palowise's advanced algorithms can analyze social media data to identify trends and patterns, which can help businesses anticipate future events and make strategic decisions. Advanced sentiment analysis: Palowise's sentiment analysis can accurately identify the emotions and opinions of people talking about a particular brand, product or service, giving businesses a comprehensive understanding of how their audience feels. Comprehensive data collection: Palowise can collect data from a wide range of sources including social media networks, forums, blogs and news websites. Customizable dashboards: Palowise provides customizable dashboards that allow businesses to create their own unique views of the data, making it easy to identify key insights and trends relevant to their business. Real-time monitoring: With Palowise, businesses can keep track of social media activities in real-time and quickly respond to changes in sentiment or trends. With its advanced features and capabilities, Palowise is a top-performing media monitorin platform that can help businesses gain a deep understanding of their audience and improve their overall marketing strategy.

Is Media Monitoring included in the default Palowise pricing plan?

All Services and pricing plan is Tailored to your needs! All features of Palowise’s platform, combined with the Media Monitoring tool and our expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

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Why Palowise

Our customer service is exceptional.
Our social media listening abilities are phenomenal.
Dashboards on our platform are automated and customizable.
Our solutions are specifically designed for your brand and your needs.
We have exceptional data coverage.
Going above and beyond has always been the goal of Palowise.

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