Tracking Analysis

In today’s data-driven world, it is essential for businesses to track and analyze the vast amounts of data that are constantly being generated. By utilizing data tracking, companies can gain valuable insights that can help them identify trends, optimize processes, and make more informed decisions. While tools such as Google Analytics and CMS offer free data tracking capabilities, extracting meaningful insights from the data can be a complex and challenging process. Palowise, with its award-winning social intelligence platform and track record of success with over 1.500 clients in Greece and Cyprus since 2008, provides businesses with the expertise and strategy needed to effectively track, analyze, and derive insights from their data.

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Key advantages of Palowise’s Tracking tool

Real-time data tracking

Palowise’s tracking tool provides real-time updates on the location and status of your cargo, allowing you to stay informed and make quick decisions.

Detailed analytics

The tool offers detailed analytics and reporting, giving you valuable insights into your supply chain operations and helping you identify opportunities for improvement.

Customizable alerts

The tool allows you to set up custom alerts and notifications, so you can stay informed of important events and take action immediately.

Benefits of Tracking Analysis

Tracking analysis is a powerful tool for businesses to gain insights into their operations and make informed decisions.

Here are some of the ways it can benefit your business:

Benefit #1: Better visibility

By tracking key performance indicators, you can get a better understanding of what's happening in your business and where potential problems may arise.

Benefit #2: Improved communication

With real-time data, you can keep everyone on the same page and ensure that everyone is working towards the same goals.

Benefit #3: Cost savings

By analyzing data, you can identify areas where you can cut costs, optimize processes, and make your operations more efficient.

Benefit #4: Enhanced customer satisfaction

With accurate and timely information, you can provide your customers with better service and meet their needs more effectively.

Benefit #5: Risk management

By tracking data, you can identify potential risks and take steps to mitigate them before they become major issues.

Overall, tracking analysis can be a valuable asset for your business, providing you with the insights you need to make smart decisions and stay ahead of the competition.

Other Capabilities of Palowise’s Tracking tool

Social Listening

Social listening allows the user to structure the data generated daily on the web, which enables a brand, company, or individual to go in-depth into what is being said about each one of them over the Internet. By enabling this service, you will have transparency over massive amounts of unstructured data.

Competition Analysis

Improve your Products and Services. Identify market gaps and anticipate customer needs and expectations, as well as your competitors' upcoming improvements.

Sentiment Analysis

Emotions play a huge factor in purchasing decisions. Gain insights into how audiences perceive your or the competitor’s products, services, and brand, and translate the audience's’ behavior to actionable business data.

Digital Footprint

It is critical to invest in your digital footprint as more than 90% of consumers use digital platforms to find businesses. Our data shows that 58.4% of internet users make a purchase online every week and this number is continually growing.

Influencer Analytics

An influencer marketing agency, The Self, conducted a survey that found that 65% of companies currently use influencer campaigns and 92% of customers prefer to see promotions from people they don’t personally know instead of...

Sponsorship Evaluation

Sponsorship evaluation is an essential process for businesses seeking to maximize the impact of their marketing efforts. By measuring the effectiveness of sponsorships, companies can make informed decisions and improve their return on investment (ROI).

Mamalytics

In today’s world, social media has become an important platform for moms, especially new ones, to seek advice and share their experiences related to babies. As a result, it’s crucial for companies to monitor online discussions, reviews, and search data to gain...

Social Inteligence

Analysis of data from social media sites like Twitter, Facebook, Instagram and TikTok is known as social intelligence. To assist firms in making better data-driven decisions, these are frequently used in conjunction with conventional reporting and business intelligence techniques.

Media Monitoring

Media monitoring is all about staying on top of the conversation and getting the inside scoop on what people are really saying about you or your clients. It’s like having a spy in the room, giving you valuable insights into customer feedback that you can use to make better decisions for your business.

Consumer Intelligence

Why are consumers choosing your competitors’ products and not yours? To understand why this is happening, companies use Consumer Intelligence, which is a method of gathering information about consumer behavior and preferences.

Social Analytics

In today’s fast-paced digital landscape, technology and social media platforms are constantly evolving, which can make it challenging for businesses to stay ahead of the competition.

Brand Equity Measurement

Brand equity is a critical component of a company’s overall competitive strategy, as it represents the value that a brand adds to its products or services in the eyes of the consumer.

Trend Analysis

Trend analysis is all about understanding what’s driving consumer behavior and being able to respond to their needs in the most effective way possible. By keeping an eye on trends, you can anticipate what your customers might want before they even know they want it.

Reputation Management

Reputation management is important for businesses to have in place, especially in case of unexpected events, such as crises or pandemics! A good reputation managemeny strategy includes using tools to gather data & insights about mentions of the company, competitors, and related entities.

Political Analysis

Political analysis is becoming more important in today’s digital age as technology allows for the collection and analysis of a large amount of data from online sources. These tools can be used to gain a deeper understanding of political actors, their motivations, and the potential outcomes of their actions.

PR Crisis

In the world of business, PR crises can happen unexpectedly and cause significant damage to a company’s reputation. That’s why having a solid PR crisis management plan in place is essential for any business that wants to survive and thrive in the long run.

Campaign Evaluation

Campaign evaluation is crucial for businesses to assess the effectiveness of their marketing and PR efforts. By using a campaign evaluation tool, companies can track and analyze their campaigns, gain insights, and make data-driven decisions that lead to better results. Studies show that businesses using such tools see an average 30% increase in ROI.

FAQ about Tracking analysis

What is a Tracking analysis?

Tracking analysis is a valuable resource for businesses seeking insights into their operations and audience. Its powerful capabilities allow for a clear understanding of current and potential outcomes. For marketers and PR professionals, this information is especially beneficial, enabling them to make informed decisions and engage with their audience more effectively. The benefits of tracking analysis extend beyond mere observations, providing businesses with a secret weapon to monitor their performance and make data-driven decisions. By analyzing audience engagement and content preferences, businesses can adjust their strategies and achieve better results.

Is Tracking analysis included in the default PalowisePro pricing plan?

All Services and pricing plan is tailored to your needs!

All features of Palowise’s platform, combined with the Tracking analysis tools and our expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

What other services does Palowise’s Platform include?

Your brand can truly thrive with the help of all the services offered by Palowise. These services are designed to give you a comprehensive understanding of your target audience and the market, so you can make informed decisions and stay ahead of the competition. Here are some examples of the services that Palowise offers that your brand can benefit from:

I’m interested in receiving a quote from Palowise. What are the next steps?

Dive into social intelligence data and transform your company!

Fill in the form below and one of our Intelligence experts will get back to you within 24 hours.

Our social intelligence experts will guide you through

  • Understanding your business needs and what would you like to achieve
  • Provide a demonstration of the platform
  • Developing the right solution for your business
  • Setting up your account

Why Palowise?

  • #1:Our customer service is exceptional.
  • #2:Our social listening abilities are phenomenal.
  • #3:Dashboards on our platform are automated and customizable.
  • #4:Our solutions are specifically designed for your brand and your needs.
  • #5:We have exceptional data coverage.
  • #6:Going above and beyond has always been the goal of Palowise.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos CEO & Founder

Monitoring public online through PALO pro gave as all the access needed, gathering key insights at any time and real-time insights at our interest. As a social listening tool helped as understand the social game and what people talk about our business and create a sophisticated community management approach. While our goal is to Improve customer satisfaction at any touchpoint Palo Pro gave all the knowledge into action tool to fullfill our zero detractors customer strategy!

Ioannis Kamilakis Marketing Director

It‘s always nice to work with professionals who enjoy their work. Palo takes it off! High quality services, interaction and open communication, value for money. With Palo we just get everything we need!

Sophia Stamou Communication Manager

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