L'Oréal
How L'Oréal aligns its social media strategy using Palowise—unifying social intelligence, trend detection, and crisis-ready monitoring.
How L'Oréal aligns its social media strategy using Palowise’s Social Intelligence tool
With a large portfolio of beauty brands across markets, L’Oréal partnered with Palowise to bring consistency to social intelligence and media monitoring—supporting faster responses, better performance measurement, and a unified approach to brand reputation.
Request a demo
Introduction
As one of the largest beauty companies in the world, L’Oréal operates at the scale where social intelligence needs to be both global and actionable. Palowise helped transform fragmented social operations into a company-wide social strategy.
The Story of L'Oréal
L'Oréal is home to a wide portfolio of leading beauty brands and serves customers across many countries. As the company expanded digital and e-commerce presence, it needed a consistent way to understand conversations, spot trends early, and connect social activity to business outcomes.
Using Palowise for success
L'Oréal wanted a comprehensive understanding of presence and performance in Greece, and faced challenges extracting insights from social conversations. Palowise provided a consistent intelligence solution that helped teams monitor, analyze, and align on insights effectively.
- Consistent monitoring of social conversations across brands and competitors
- Shared visibility across teams to align on insights and actions
- Trend identification to inform marketing and product responses
Why L'Oréal chose Palowise
L’Oréal needed crisis alerts, reputation tracking, and a way to identify how consumers were using and discussing products. The team also wanted to track campaign performance and extract actionable insights to improve marketing and PR—creating a measurement framework that could be linked to financial return.
The results
Palowise helped L'Oréal react faster with more personalized responses, supporting customer loyalty in a competitive market. With access to a large dataset of conversations across brands and competitors, teams could craft more resonant messaging, detect trends earlier, and use insights to inform marketing and product development.
Replicate L'Oréal’s success for your brand
Unify social intelligence across teams, detect trends early, and protect brand reputation with always-on monitoring and actionable insights.
Talk to our teamLet’s grow your Business together. Contact us now.
Request a demo today and see how Palowise can transform your brand intelligence.
