Development of Digital Products & Services

This project aimed to improve the services and reports that Palowise analyzes daily, weekly, and monthly for its customers, both for brands and for their products and competition, and to create a multifaceted analysis through the development of new digital products.

The project includes the design and development of new digital services that utilize cutting-edge technologies and algorithms based on Cloud Computing, Artificial Intelligence, and Machine Learning. Specifically, the following sections are included:

Project Scope & Deliverables

• Interconnection and integration of the Palowise Platform and Power BI
• Design and creation of a new data view module with multiple filters and presentation modes
• Design and implementation of rules for all data
• Influencer analysis (evaluation and discovery) based on tags by social medium and topic, using the APIs of the most popular social media
• Migration to a distributed, open source & scalable central database, Elasticsearch
• Automatic discovery and addition of new sources
• Aspect based sentiment analysis system
• Creation of a Hub/API for the analysis of the Greek digital Ecosystem
• Creation of a new Mamalytics service (10 product categories) replicated in other groups
• Topic analysis and automatic tagging

In parallel, new vertically integrated digital data analysis services were developed in social media, which focus on specific population groups and their digital footprint and are offered “As a Service”, either as integrated subscription services, or as processed information flows. The goal was to create new digital services that can be interconnected via APIs directly with third-party systems.