Social Media Intelligence Platform

Social intelligence analyzes data from platforms like X, Facebook, Instagram, LinkedIn, Reddit, YouTube and TikTok to help businesses make informed, data-driven decisions. As social tech evolves, its role in shaping competitive strategy grows. This is where Palowise comes in. Its award-winning social intelligence platform owns 4 patents, having driven results to more than 200 brands since 2008.

200+ brands trust Palowise.

Key advantages of Palowise’s Social Intelligence Platform

Advanced Social Listening

Gain valuable business insights with Palo’s social listening tools. By joining the social conversation you will be able to identify industry opportunities, improve your brand’s image and respond to crisis on-time and effectively.

Sophisticated Consumer Behavior Analysis

Using an audience intelligence platform can help you analyze your consumers. Uncover trends in the early stages, identify key makers in your industry, understand different segments and how it all connects in the social intelligence psychology ecosystem.

Powerfull Bussiness Intelligence (BI)

Measure your brand utilizing the power of data collected via our Social Intelligence Platform. Quantify the industry landspace, see how you do against your competitors and lead your brand to key bussiness outcomes.

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Benefits

Social Media Intelligence is essential for businesses. It helps companies understand customers, refine marketing strategies, manage brand reputation, spot trends, and boost sales and revenue. Key benefits include:

Understanding your Customer: Monitor customer touchpoints and social media activity to stay top-of-mind and improve conversion.
Create better products: Use social audiences as an always-on, diverse focus group to validate ideas and gather feedback before investing.
Be proactive in Crisis Management: Detect issues early and protect your brand’s reputation as conversations spread fast.
Understand Competitors and your Sector: Assess competitor strengths, anticipate moves, and uncover new market opportunities.
Keep up with Trends: Track emerging trends, their origin, popular terms, and sentiment to stay ahead of customer preferences.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos

CEO & Founder

VALUECOM

This tool has become essential in how we innovate. It allows us to explore new markets, identify emerging segments, and co-create with partners and influencers. We use it to launch MVPs, test them in real time, gather insights, and rapidly adapt. It’s a powerful enabler for staying ahead of the curve.

Stefanos Falkonakis

Group Marketing Leader

Interamerican

FAQ

What is Social Intelligence?

Social Media Intelligence gives the capacity to brands for well-informed decision-making on customer and audience insights originating in social media and the web. Social media intelligence transforms data into key and actionable information valuable for companies and entities and goes beyond vanity metrics like hashtags, mentions, and comments.

What is a Social Intelligence platform?

A Social Media Intelligence platform is a tool that allows businesses to gather, analyze, and interpret data from social media platforms to gain insights and understanding about a brand, industry, or audience. The platform enables businesses to track and analyze conversations, interactions, and engagement, providing a comprehensive understanding of a brand’s performance and reputation, as well as the overall sentiment and discussion landscape surrounding the brand or industry.

How can a Social Intelligence platform help a company grow?

With a Social Media Intelligence platform, brands and businesses can go beyond simply monitoring mentions and tracking online sentiment. Instead, they can make informed decisions about marketing, product development, competition, customer experience, and more. It helps brands stay competitive, measure campaign success, keep up with customers, spot crises early, and make unbiased decisions based on social data.

How is Social Intelligence different from Social Listening?

Social listening is the ongoing process of monitoring and analyzing conversations and mentions of a brand or topic in real-time, typically producing reports and dashboards used to assess campaign success, brand health, or product feedback. Social intelligence is the strategic use of social data to answer specific questions or solve problems across research, product development, communications, and marketing—using social, behavioral, and emotional signals to find the right way forward.

What type of businesses can benefit from a Social Intelligence tool?

All businesses that want to tap into their online presence can benefit from a Social Intelligence tool. Palowise has helped companies from 11 different sectors and industries, including FMCG/Consumer Goods, Retail & eCommerce, Financial, Telecoms, Energy, Pharmaceutical, Automotive, Marketing & PR, Political/Public figures, and NGOs.

What are some common Social Intelligence example use cases for a brand?

Common use cases include brand reputation management, consumer insights, campaign effectiveness measurement, competition analysis, crisis management, audience segmentation, sentiment analysis, social listening for product development, and identifying industry trends and patterns.

Why is Palowise among the best social media intelligence platforms in the industry?

Palowise brings added value via analytics and social listening capabilities, including automated & customizable dashboards, predictive analytics, customer support, comprehensive monitoring and reporting, ranking of media mentions via impact algorithms, strong social listening capabilities, Power BI connectivity, competition tracking, trend identification, and in-depth audience insights, plus partnerships with Greek universities for R&D.

Is Social Media Intelligence included in the default Palowise pricing plan?

All services and pricing plans are tailored to your needs. Platform features and expertise are considered to match your brand, industry, and business needs and propose a suitable plan.

What additional services does Palowise’s platform include?

In addition to Social Media Intelligence, Palowise’s platform can include services such as Social Media Listening, Trend Analysis, Sentiment Analysis, Media Monitoring, Competition Analysis, Consumer Intelligence, Reputation Management, Influencer Analytics, Social Media Analytics, Political Analysis, Campaign & Sponsorship Evaluation, and PR Crisis support.

I’d like to receive a quote from Palowise. What are the next steps?

Fill in the form and an Intelligence expert will get back to you within 24 hours to understand your business needs, provide a platform demonstration, develop the right solution, and set up your account.

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Why Palowise

Our customer service is exceptional.
Our social media listening abilities are phenomenal.
Dashboards on our platform are automated and customizable.
Our solutions are specifically designed for your brand and your needs.
We have exceptional data coverage.
Going above and beyond has always been the goal of Palowise.

Let’s grow your Business together. Contact us now.

Request a demo today and see how Palowise can transform your brand intelligence.

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