Social Intelligence platform

Social Intelligence enables brands to make well-informed decisions based on customer and audience insights gathered from social media and the web. Social media intelligence (socmint) transforms data into valuable, actionable information that is useful for companies. It goes beyond simple metrics such as hashtags, mentions, and comments to provide a deeper understanding of customer behavior and preferences.

A Social Intelligence platform is a tool that helps businesses gather, analyze and interpret data from social media platforms to gain insights into a brand, industry, or audience. The platform allows businesses to track and analyze social media conversations, interactions, and engagement, providing a comprehensive understanding of a brand’s performance, reputation, and the overall sentiment and discussion landscape surrounding the brand or industry.

Some Social intelligence examples include but are not limited to:

• Targeting customer needs by utilizing the customer data
• Creating data-driven marketing campaigns
• Developing products based on data insights
• Identifying new business opportunities
• Managing and aintaining a positive Brand reputation

A Social Media Intelligence platform enables brands and businesses to gain a deeper understanding of their customers, competitors, and industry by analyzing data from social media platforms. This goes beyond simply monitoring mentions and tracking online sentiment. By using a Social Intelligence platform, businesses can make informed decisions about marketing, product development, competition, customer experience, and more.

Social Intelligence is important for businesses because it allows them to stay competitive by monitoring the buzz and reputation of their brand in a dynamic marketplace, gain insightful data, measure the success of marketing campaigns, stay up-to-date with customer preferences, identify potential crises early, and access unbiased information for decision-making.

Social Listening and Social Intelligence are related but distinct concepts.

Social Listening is the practice of monitoring and analyzing social media conversations and mentions of a brand or topic in real-time. It is used by businesses and organizations to gain insights about their customers and track the reputation of their brand. This process is typically done using specialized tools or software, which generate reports, graphs, and word clouds, which are used to evaluate the success of campaigns, assess brand health, and gather product feedback.

Social intelligence is the strategic use of social data to answer specific questions or solve problems. It has a wide range of applications in areas such as research, product development, communications, and marketing. Social intelligence can be a standalone project, an extension of a department, or an entire business function. In practice, social intelligence is about using signals such as social, behavioral, and emotional signals within data to make informed decisions and find the best course of action.

All businesses that wish to tap into their online presence can benefit from a Social Intelligence tool! However, it’s important to note that even if your brand does not have an online presence, it’s likely that your competitors are already utilizing the benefits.

There are many social intelligence tools available, each providing different solutions for different needs. To find the best fit social intelligence platform for your business, it’s important to consider your specific needs and requirements. We have helped companies from 11 different sectors and industries with our social intelligence solutions, including:

1. FMCG / Consumer Goods
2. Retail & eCommerce
3. Financial Sector
4. Telecoms
5. Energy
6. Pharmaceutical
7. Automotive
8. Marketing and PR Agencies
9. Political Parties & Figures
10. Public Figures
11. Non-profits / NGOs

With a powerful social intelligence platform, brands can efficiently and accurately conduct the following activities:

• Brand reputation management: Monitoring social media conversations to detect potential problems or negative sentiment and creating plans to address them.
• Consumer insights: Collecting data on what customers like, need, and struggle with, to guide the creation of new products and advertising campaigns.
• Campaign measurement: Evaluating social media data to determine the effectiveness of marketing campaigns and identify opportunities for improvement.
• Competition analysis: Monitoring the social media presence of rivals to identify opportunities and potential challenges.
• Crisis management: Keeping an eye on social media for potential crisis situations and creating plans for how to respond to them.
• Audience segmentation: Identifying and focusing on specific groups of customers based on their social media behavior and interests.
• Sentiment analysis: Identifying and interpreting the emotional tone of social media conversations about a brand.
• Social listening for product development: Identifying customer needs and feedback to guide the development and improvement of products.
• Identifying industry trends and patterns: Understanding the topics being discussed and how they relate to a particular industry, to anticipate changes and identify opportunities.

Social Intelligence is quantified by collecting and analyzing data from the web and social media for a specific brand or industry. Key performance indicators (KPIs) that are typically measured include buzz, sentiment, topics, engagement (such as likes, shares, comments, views), and the overall discussion landscape surrounding a brand or industry. Palowise’s Social Intelligence tool utilizes advanced natural language processing and machine learning algorithms to accurately measure and analyze these metrics, providing a comprehensive understanding of a brand’s social media performance and reputation.

Palowise is a social intelligence platform that brings added value from social intelligence & social listening capabilities that companies need to scale.

Palowise Social Intelligence capabilities include:

• Automated and customizable dashboards on our platform.
• Predictive social listening analytics.
• Our customer support is top-notch.
• Our custom & comprehensive brand monitoring and reporting.
• You may rank media mentions from various sources using our impact algorithm/ platform.
• Our unparalleled capability for social listening.
• Connectivity to Microsoft’s leading business intelligence tool, Power BI.
• Actively keeping track of the competition.
• We help you keep up with the latest trends.
• In-depth audience-consumer insights.
• Our partnerships with Greek Universities.

All Services and pricing plans are tailored to your needs!

All features of Palowise’s platform, combined with the Social Intelligence platform and our expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

Palowise’s services are tailored to help your brand achieve success. We provide you with a complete understanding of your target audience and the market, which enables you to make informed decisions and stay ahead of the competition. Here are some examples of services that Palowise provides that can benefit your brand:

• Social Listening
• Trend Analysis
• Sentiment Analysis
• Media Monitoring
• Competition Analysis
• Digital Footprint
• Consumer Intelligence
• Reputation Management
• Influencer Analytics
• Social Analytics
• Political Analysis
• Sponsorship Evaluation
• Brand Equity Measurement
• PR Crisis
• Mamalytics (mom content analytics)
• Tracker
• Campaign Evaluation