Tommy Hilfiger
How Tommy Hilfiger uses Palowise to discover and analyze influencers—streamlining selection and improving engagement and brand awareness.
How Tommy Hilfiger uses Palowise to discover & analyze influencers
Tommy Hilfiger leveraged Palowise to discover and analyze a diverse group of influencers aligned with brand values. The result was improved social media engagement and stronger brand awareness, powered by a faster, more data-driven influencer selection process.
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Introduction
Tommy Hilfiger is a globally recognized fashion brand that saw an opportunity to strengthen its influencer marketing strategy through Palowise. Using the platform, the brand improved discovery and analysis of influencers aligned with its identity—supporting more successful collaborations and a stronger online presence.
The Story of Tommy Hilfiger
Tommy Hilfiger is a leading American fashion brand known for its iconic preppy and casual style. Over 30+ years, it has grown into a global presence across apparel, footwear, accessories, and home goods—supported by retail operations worldwide and a strong e-commerce footprint. In recent years, the brand expanded reach through digital marketing and influencer collaborations.
The challenge of finding and selecting the right influencers
Before Palowise, the brand faced a time-consuming and resource-intensive process to identify, vet, and select influencers who aligned with brand values and could reach the right audiences. A lack of transparency and efficiency made it difficult to consistently partner with the best-fit creators for each campaign.
Why Tommy Hilfiger chose Palowise
Tommy Hilfiger selected Palowise for its comprehensive influencer discovery and analysis capabilities. Advanced analytics and a data-driven approach helped the brand understand audience fit and influencer performance. Automation streamlined the end-to-end search and vetting workflow, enabling the team to focus on campaign strategy.
- Advanced analytics and data-driven influencer evaluation
- 90% sentiment analysis accuracy (as stated by the client narrative)
- 7 Feelings Wheels Sentiment Analysis to understand nuance in audience response
- Automation of influencer search and selection to save time and resources
The results
After adopting Palowise, Tommy Hilfiger improved influencer marketing performance by identifying and collaborating with creators that matched brand values and resonated with target audiences. Engagement increased following campaigns powered by Palowise-driven selection, helping strengthen online presence and supporting growth in brand awareness and sales.
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