Consumer Intelligence

Why are consumers choosing your competitors' products and not yours? Top brands know that listening to consumers sets them apart and builds authenticity. That’s where web & social media analytics come in — helping explain buying behavior, sales drops, and the impact of crises or reviews. Palowise is a leading Web & Social Media Intelligence platform, trusted by hundreds of clients for trend detection, behavior analysis, and clear insights through Palowise Analytics visualizations and reporting.

200+ brands trust Palowise.

Key advantages of Palowise’s Consumer Intelligence Tool

Make data-driven decisions

Collect and analyze data to gain valuable insights about customers, markets, and industries. The valuable insights contribute to effective and data-driven business decisions to keep up with their customers' behaviors and trends and ultimately be competitive in the market by considering their customers.

Expand cross-selling and upselling

Optimize your Media Mix Budget by targeting customer segments with similar behaviors. Companies can enhance advertising and communication plans with data to promote cross-selling and upselling products and services to more consumer segments.

Build strong loyalty programs

Companies can utilize Consumer Intelligence to develop personalized marketing and increase customer satisfaction and Net Promoter Score (using the Sentiment Analysis Tool). Brands and all their departments can benefit from Consumer Intelligence as they can increase customer retention and growth by improving products, communications, and data flows.

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Benefits

If you're not using consumer intelligence in your business strategy, you're missing out big time. Consumer intelligence is all about understanding your target audience and their buying habits. And let me tell you, when you know what makes your customers tick, you can give them exactly what they want and watch your profits soar. But don't just take my word for it, check out these benefits of consumer intelligence:

Get a deeper understanding of your target audience and their preferences
Stay ahead of the competition by identifying industry trends and changes
Improve your marketing strategies by knowing what messages resonate with your customers
Make data-driven decisions by identifying patterns and insights in customer behavior
Increase customer satisfaction and loyalty by understanding their needs and wants
Identify new business opportunities by understanding gaps in the market.
So don't be left behind, start incorporating consumer intelligence into your business plan and watch your success soar.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos

CEO & Founder

VALUECOM

This tool has become essential in how we innovate. It allows us to explore new markets, identify emerging segments, and co-create with partners and influencers. We use it to launch MVPs, test them in real time, gather insights, and rapidly adapt. It’s a powerful enabler for staying ahead of the curve.

Stefanos Falkonakis

Group Marketing Leader

Interamerican

FAQ

What is Consumer Intelligence?

Consumer intelligence (CI), also known as customer intelligence, is part of business intelligence and describes the process of collecting, identifying, and analyzing data and information about customers, behaviors, details, and activities. The information is then used to create better customer relationships and improve business decision-making.

What is a Consumer Intelligence Platform?

A Consumer Intelligence Platform (CIP) is an efficient audience data management software that tracks, collects, identifies, and analyzes multiple data sources on the web and social media, linking billions of data points to uncover insights that lead to better business decisions. A CIP utilizes Artificial Intelligence (AI) and machine learning to analyze sources of structured and unstructured consumer intelligence data across industries to give answers and solutions to your business by accessing countless data (active or passive data) generated by the Internet and social media users.

What's the Difference between Consumer Insights and Consumer Intelligence?

Consumer Insights and Consumer Intelligence work together; however, there is a difference when it comes to their definition. Consumer Insights help you learn the why and what leads to actionable results. Consumer Intelligence answers questions regarding what, where, and how something led to the result based on consumer and audience data. In other words, Consumer intelligence is the process that creates insights, which lead to results based on information.

What's the Difference between Consumer Intelligence and Market Research?

In short, market research and consumer intelligence are closely related but they have different goals and approaches. Market research is focused on gathering data about a specific company, its products, and strategies in order to gain insights into customer preferences. It is typically done through surveys, polls, and focus groups. On the other hand, Consumer Intelligence is focused on understanding and tracking consumer behavior in the wider market. It involves the use of advanced analytics and AI technology to gather and analyze data from various sources, including social media, web traffic, and other digital platforms. Consumer Intelligence is designed to deliver real-time insights that can help businesses make better-informed decisions and stay ahead of the competition. Additionally, Consumer Intelligence takes into account the human element to gain a deeper understanding of the market and consumers. In summary, Consumer Intelligence is an advanced and agile approach that incorporates AI technology and digital landscape analysis, it aims to answer difficult questions about the customer journey, and it's more suitable for today's fast-paced and competitive market.

Why is Palowise among the best Consumer Intelligence Platforms in the industry?

Palowise is a social media intelligence platform that brings added value through Consumer Intelligence capabilities that companies can use. It's one of the best and here's why: Palowise has a user-friendly interface that makes it easy for users to access and analyze data. Palowise offers a variety of data sources, including social media, surveys, and other market research tools, giving you a comprehensive view of your target audience. Palowise uses advanced analytics and machine learning techniques to provide actionable insights and predictions. Palowise's team of experts are available to help you with data interpretation and strategy development. Palowise's platform is highly customizable, allowing you to create reports and dashboards that align with your specific business needs. Palowise's pricing plans are flexible, and their customer support is always available to assist you. So if you want to stay ahead of the game in the consumer intelligence space, Palowise is the way to go. Trust me, you won't be disappointed!

Is Consumer Intelligence included in the default Palowise pricing plan?

All Services and pricing plan is tailored to your needs! All features of Palowise’s platform, combined with the Consumer Intelligence platform and expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you. .

What other services does Palowise’s platform include?

Your brand can truly thrive with the help of all the services offered by Palowise. These services are designed to give you a comprehensive understanding of your target audience and the market, so you can make informed decisions and stay ahead of the competition. Here are some examples of the services that Palowise offers that your brand can benefit from: Social Media Intelligence Social Media Listening Trend Analysis Sentiment Analysis Media Monitoring Competition Analysis Consumer Intelligence Reputation Management Influencer Analytics Social Media Analytics Political Analysis Campaign & Sponsorship Evaluation PR Crisis

I’m interested in receiving a quote from Palowise. What are the next steps?

Dive into social intelligence data and transform your company! Fill in the form below and one of our Intelligence experts will get back to you within 24 hours. Our Consumer Intelligence experts will guide you through Understanding your business needs and what would you like to achieve Give a demonstration of the platform Developing the right solution for your business Setting up your account

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Why Palowise

Our customer service is exceptional.
Our social media listening abilities are phenomenal.
Dashboards on our platform are automated and customizable.
Our solutions are specifically designed for your brand and your needs.
We have exceptional data coverage.
Going above and beyond has always been the goal of Palowise.

Let’s grow your Business together. Contact us now.

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