USE CASE WEB AND SOCIAL
Tracker
Build a solid and thorough understanding on how customers and potential customers perceive you and the competition. This is measured through online data on a continual and real time basis.
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Influencers analysis
Evaluate and understand how your brand and competitors fare amongst the available influencers in your industry.
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Competition Analysis
Gain insights into what your customers desire, in which areas your competitors are idle, where they are active and the “sweet spot” for your brand.
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PR Crisis
Reduce the risks of a PR crisis or even possibly avert a crisis. See how a crisis is unfolding in the online ecosystem and determine the important conversational peaks, to determine your own effective PR crisis strategy.
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Keep a holistic and real-time view of all of your brand’s relevant mentions. With hundreds of data visualizations, integrated AI capabilities, tight Powerpoint & Excel interaction, and pre-built and bespoke data connectors, you can share insightful analytics reports with your team, partners and stakeholders.
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Email Alerting
A PR crisis can start with almost anything, including a misspelled word, a poorly understood graphic, or an offensive joke. With alerts, you can reply fast, eliminating or fixing any issues.
Influencers Evaluation & Analysis
If you are building out an influencer program, or already have one in place, and you are working (or intend to work) with social media influencers, you need to evaluate their work first.Identifying the right social media influencers for your brand is the foundation of a successful partnership and a successful influencer program.
Palowise Analytics
Palowise offers social media analytics tools that can help you navigate the vast amount of information available on social media and extract valuable insights for your business.
Mamalytics
Palowise’s social media analytics tools help you understand how customers perceive your brand and how it compares to the competition.
Palowise Trends
To get a better understanding of your customers, how they think and behave, it’s essential to stay on top of the trends that influence them and the industry they work in.
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